Morse Capital Partners Joins Blueprint Financial Advisors

Blueprint Financial Advisors, a wealth management firm that empowers financial advisors to focus on growing their business and serving clients rather than day-to-day operations, has strategically expanded its presence in Virginia. The growth is the result of Brent Morse, CFA®, and Rob Freeman, CFP®, ChFC®, joining the Blueprint Financial Advisors network of wealth advisors, doing business as Morse Capital Partners.

“Our firm grew 5x from 2024 to 2025, and we’re setting a pace to do the same in 2026 by bringing on established advisors like Brent and Rob,” says Blueprint Financial Advisors President Andrea Johnson Swope. “Our team is excited to see the Morse Capital Partners practice grow over the coming months, as our platform empowers the team to focus ON their business rather than IN their business.”

Advisors who join Blueprint Financial Advisors gain access to comprehensive wealth management solutions in the areas of practice management, technology, in-house back-office capabilities, and customized asset management. This allows entrepreneurial advisors to focus their time on serving clients and nurturing prospects.

“The emphasis on independence and flexibility was a primary reason we chose to align our firm with Blueprint Financial Advisors,” says Morse. “We wanted to avoid the bureaucracy you often find in larger firms, and we were impressed with team’s deep knowledge and attentive service.” Morse Capital Partners is an independent financial planning and wealth management firm, primarily focused in Richmond, VA. The firm was founded in 2008. Morse leads the firm as Managing Director, and he has worked in financial services most of his career. Freeman is Partner and Portfolio Manager, having joined the firm in 2011. Both have been helping individuals and families work toward achieving their financial goals for several decades.