Jon Robinson
CEO & Co-Founder
Jon’s vision for empowering advisors to focus on what they do best – growing their business and serving clients – rather than day-to-day operations led to the founding of Blueprint Financial Advisors in 2021.
His path to co-founding the firm began on Wall Street. He was a Trader and Market Maker at Bear Stearns before serving as an Equity Research Analyst with Prudential Equity Group.
Around the same time, Jon also began collaborating with his University of North Carolina at Greensboro classmate and fellow Blueprint Financial Advisors founder Brandon Langley. Their partnership eventually led to the creation of a quantitative alternative investment firm, Robinson-Langley Capital Management, which was founded in 2006. Their work demonstrated the efficacy of systematic investing strategies in helping investors sidestep the personal biases that can lead them to abandon a sound financial plan during periods of euphoria or fear. However, they became disillusioned with the “black box” that surrounded many similar models they saw available to financial advisors. The pair decided to shine a light on the black box and transform it into a simple, transparent cube when they launched Blueprint Investment Partners in 2013. The goal was to package systematic, repeatable, and rules-based investment tools as strategies that are highly accessible for financial advisors to use in their practices.
While serving financial advisors with their asset management needs at Blueprint Investment Partners, Jon and Brandon became frustrated with the ordinary relationships they saw transpiring between many financial advisors and wealth management firms. They saw advisors who yearned for affiliations that felt more like symbiotic partnerships and were driven to meet the need by launching Blueprint Financial Advisors.
Jon earned bachelor’s degrees in finance and economics from the University of North Carolina at Greensboro.
Family Man
Jon’s passion for helping others achieve their full potential permeates his work both in and out of the office. He believes the keys to unlocking full potential are honesty, integrity, and generosity, and Jon is intentional about cultivating a culture defined by those attributes within the Blueprint Financial Advisors team, leadership teams of organizations he participates in, and his own family.
He’s a family man who spends his free time with his wife, two daughters, son, and Bosco the family Labradoodle. As the kids get older, more and more of that time is spent running a shuttle service to and from football practice and piano lessons, as well as coaching basketball. By Saturday night, Jon’s usually pretending he’s not tired and trying (normally unsuccessfully) to convince his wife to watch a documentary.
Additionally, Jon:
- Attends Westover Church
- Serves on the Board for Priority One Greensboro
- Is the North Carolina State Coordinator for Marked Men for Christ
- Gives back to his alma mater on the Department of Economics Board of Advisors for the Bryan School of Business and Economics at the University of North Carolina at Greensboro
- Is on the board of the Spartan Leadership Foundation
