Nicole Hands Director of Marketing

Nicole directs overall marketing strategy and brand positioning for Blueprint.

She brought extensive financial services marketing and communications experience when she joined Blueprint in 2020.

Nicole helps Blueprint make good on its promise to be an uncommonly great partner to financial advisors, including overseeing the development of collateral and resources clients can use to enhance their own client service and marketing efforts.

For seven years she oversaw digital marketing for a Heartland Advisors, a boutique asset manager in Milwaukee, WI. During this time, she built and directed the firm’s first social media strategy, which was recognized with an industry award for the best advisor-focused social media campaign. She also led a website redesign that launched one of the first responsively designed sites in the asset management space.

After Heartland, Nicole led marketing for two New York City based companies:

  • Caliber Corporate Advisers, a strategic marketing communications agency focused in financial services and technology
  • The Financial Revolutionist, a fintech media and intelligence company

Nicole earned a bachelor’s from Ripon College, a small liberal arts school in Ripon, Wisconsin.

She’s rarely comfortable settling for status quo, deliberately setting goals for continuous improvement. This approach is evident in her professional life, as well as in how she seeks opportunities to challenge herself on backpacking trips with her husband or while training for new personal bests in Olympic weightlifting.

It's Saturday Night. What Are You Doing?

Seeking out a new-to-us restaurant, bar, attraction, or New York City neighborhood with my husband